Marketing Strategy for Hospitality Properties Success - 2023

  • Gerry MacPherson

  • Duration : 02:52:56
  • Enrolled : 20
  • Level : beginner
  • Views : 657


What you will learn

Would you like the skills vital to effectively communicate with your ideal guest?

Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.

These 24 tutorials include:

  • Developing Your Marketing Strategy

  • Branding –What Makes You Stand Out

  • How to Find Out Your Customer's Demographics and Psychographics

  • Creating a Memorable Tagline or Slogan that Sticks

  • Power of Colours

  • Upgrade Your Logo

  • Creating an Effective Website

  • Email & Guest List Building

  • Why Build an Email List

  • Creating Free Gifts to Build Your List

  • Writing Autoresponder Emails That Convert

  • Exit Popups to Build Your List

  • Choosing Your Visual Branding

  • Creating a Successful Blog for Your Property

  • Introduction to Social Media

  • Marketing on YouTube

  • Benefits of Facebook for Business

  • How to be Successful on Twitter

  • How to Use LinkedIn

  • Pinterest for Your Property

  • Instagram for Your Business

  • Customer Giveaways

  • The Benefit of Online Newsletters

  • How to Make Surveys Work for You


This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, plus, a “Marketing for Your Hospitality Properties Success” quiz, to ensure you get the most out of these tutorials.

You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.

If you want to attract your ideal guest, then don’t hesitate.

Sign up now!


Gerry MacPherson
Hotel, Resort, Inn, Bed and Breakfast, Vacation Rental Authority

School: Keystone Hospitality Property Development

I am a travel authority with decades of hotel, resort, inn & bed and breakfast visitation experience. I have spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers. This knowledge has given me a unique insight into the wants, needs, and requirements of individual and group travellers, as well as management and employees. If you have questions or comments, feel free to reach out to me directly.


Total Number of Students 7
Generic placeholder image
John Parkar

Address goes here

Generic placeholder image
John Parkar

Address goes here

Generic placeholder image
John Parkar

Address goes here

Generic placeholder image
John Parkar

Address goes here

Generic placeholder image
John Parkar

Address goes here

Generic placeholder image
John Parkar

Address goes here